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Retail

Data is driving the retail industry these days. The retailers are trying to focus more on personalized retailing to enhance their customer base and improve services to the customer. The blockchain technology will act as an enabler to help the retailers achieve their goals efficiently. In retail domain, the blockchain can contribute a lot to assist the retailers in improving their existing business processes that will lead to their business growth and few such processes are explained below.


SUPPLYCHAIN TRACKING


Using blockchain to track all of the actions taken across multiple parties to deliver goods from source to destination. The expected benefits include far less paperwork and an increase in the speed of conveying information across the supply chain, both for all parties to get updates, and to expedite the movement of goods through customs in import situations.
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Customer Identity


A way for consumers to own all their own data with an easy way to share it with retailers. There is some question as to whether retailers would actually pay consumers for this privilege (micropayments), or whether consumers would just opt in to share whatever they designate. The upside for consumers is more control, because they basically authorize who to share it with, and could potentially decide to revoke that sharing if they stop doing business with the retailer.
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Payments


At this point, the most obvious use-case for blockchain. It’s almost passe. Consumers pay retailers with cryptocurrency.
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Resale Marketplace


A way for consumers to sell merchandise on the second-hand market, while demonstrating the authenticity of their purchase. It’s both a way to put the kibosh on gray market goods, while also increasing trust among buyers that the sellers are legitimate.
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Loyalty Programs


Using blockchain as a way to reward consumers for their transactions – or potentially actions they might take. Theoretically, blockchain would make that kind of fraud more difficult. Outside of that, it’s almost more about using cryptocurrency as a form of loyalty reward.
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Product Provenance


Using blockchain to track every company or entity involved in getting a product from manufacture to market. The intent is to demonstrate that the product is genuine, and make it much harder for gray market sellers as well as counterfeiters.
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Digital Marketing


Proving that users are real and not bots, proving the identity of advertising channels so that brands don’t pay for ghost sites or for advertising on sites that go against what the brand stands for, and validating stories to prevent the spread of fake news.
Leaderpods will be happy to provide customized enterprise solutions , kindly contact us with your specific requirements .


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